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about

Rajita Chaudhuri

Professor Rajita is the Hony. Dean at IoE. She is an acclaimed writer of many books and columns. Her columns have been getting great feedback from readers.

She has been a professor of Business Communications at the Indian Institute of Planning and Management. Prof Rajita won the award for the “Best Professor in Marketing” in 2010 at ‘Asia’s Best B-School Award’ function in Singapore. Prof. Rajita has beeen a speaker at the ‘World Brand Congress’ for the past two years.

Professor Rajita did her Management studies from IIPM and was awarded the ‘Director’s Gold Medal for Academic Excellence’ and also the “Director’s Gold Medal for Overall Excellence”. While at the Institute she was an avid debater and won a lot of competition.

One of her biggest passion is to work for the less privileged member of society and to give something back to society. She heads the NGO ‘The Great Indian Dream Foundation’ which work in the areas of education, employment, health, and environment. She also encourage her students to get involved with the charity work with a vision to sensitize them towards the needs of society.

Books
• Bollywood's 70 Iconic     Power Brands
• Thorns to Competition
• Power Brands
• Orangutan As Your     Ambassador

AWARDED
• Women Achievers Award
• Best Professor in     Marketing
• Co-Author of "Best     Marketing Book of The     Year"

Corporates Interviewed By Rajita View All

The War is On : Amazon vs Walmart

The War is On : Amazon vs Walmart

Flipkart has been the world’s third most funded private company. Interestingly it has also been one of India’s biggest loss making brands too…

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What Makes A Brand Great Today

What Makes A Brand Great Today?

Authenticity is the standout consumer value in 2017. What does 2017 have in store for us as marketers? According to the research reports…

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Brands & Billionaires Of Tomorrow Will Be Built On The Internet

Leadership in the VUCA World

The new world moves from the ‘Information Age’ to the ‘Imagination Age’ and individuals and organizations that are creative, nimble and quick to adapt, courageous, and forgiving…

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The Entrepreneurs

Students who attended Rajita’s personality development workshops share their entrepreneurial success stories & the role of public speaking in their journey.

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Rajita

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