Professor Rajita Chaudhuri
Prof. Rajita Chaudhuri is the Dean Center for Enterprise Management (3 years integrated course in Planning and Entrepreneurship) at The Indian Institute of Planning and Management, New Delhi. Prof Rajita Chaudhuri is also a regular and well acclaimed columnist of 4P’s Business and Marketing magazine. Over the years, she has been involved with various training and development activities of the institute and...    more...

DON’T FORGET THE BOYS!
[04/06/2009]  They are certainly not an endangered species, but definitely quite a peculiar one! The young boys and men of today cannot be reached efficiently via the 30-second commercial anymore, instead they need to be engaged via the gaming route
“Highly unrestrained use of expletives, dark, and very funny” that was how one could describe the new animated satire “South Park” that debuted on VH1 in May. It’s totally different from what TV audie...   more...

Dear Mam,

I have read a beautiful article of yours in 4ps ``A new generation consumers``. It`s really worth reading article and fetchs attention of all readers.

It`s really right that now a days marketers and markets are both changing at a good speed and those who could run as per this speed only they can sustain in a long run.

Hope you keep on giving this types of writing in your coming articles as well.

Regards,
Ramavatar Soni

ACM GIDF was founded by the noted author & management guru Mr. Arindam Chaudhuri in the year 2001 in the loving memory of his younger brother Late Shri Aurobindo Chaudhuri. It is a registered national level NGO under the Indian Societies Registration Act XXI of 1860. It is neither profit making nor political in nature.