Feedback by E-Mail
 
Dear Rajita,

I am a fan of your writing and thinkings in Brand Forum Magazine.
I hope to get more and more excellent writings in this magazine.

take care.
Galib
Asst. Manager - Business Development
Parshi Communications Ltd
Dhaka
 
 
Dear Rajita,

Your piece on the Bangladesh Brand Forum blew my mind...thanks for contributing. On a different note, I did pay a visit to IIPM back in 2002 when I was in your city for some work. Look forward to working exchanging views and resources in future.

Warmly,

Quazi
 
 
Dear Rajita,

  This is Shibai ( 27 years old) from Dhaka, Bnagladesh. I would like to thank you for your nice article named "Dhantenan". ( Bangladesh Brand Forum, December,2009) .
  I 'm a fan of advertising.I always try to create some idea for new adv, I have 15 ideas for various products.  I like words/ slogan / headline of a adv. U mentioned some thing regarding this which attacked me.Your article is so easy that i understood it clearly, ususlly article is so hard to me! Some examples of ur article are so nice.

I always try to read any thing about advertising. I have completed my BBA & MBA both r major in Marketing. At first i wanted a job in Banking sector but right now i am fully prepared to do my job in Adv. sector.
  Its a great of re great that there is no institute in Bangladesh where i can study abt adv. Recent i m looking for a book - On Advertisng by David Ogilvy but its price is so high nera abt 35 $ which is untouchable to me. it has no online edition.
  Right now i have been working as a assistant director  with a famous adv maker in Bangladesh.I hope within few years i would b able to make some artistic adv.
  Next month i m going to make a documentary. Please pray for me so that i can turn my dream in real life.
I am really sorry to disturb u without any permission . May god bless u & thanks again for that beautiful article.
  Stay fine all the moments.

  Shibai
Dhaka, Bangladesh
 
 
Dear Rajita

I really appreciate your article on “ Aamir does it best – even at 44”. I am working in one of the leading advertising agency of Bangladesh as a assistant manager media planning. Your article help me to explore new dimension for building brand through media innovation. We are also facing the same challenges to build brand through conventional media. Our television can reach 56% of our total population. Interestingly TV has the highest reach among the conventional media vehicles. Surprisingly the viewership of national TV channel is decreasing, even though the reach of internet is very insignificant. In that situation, a planned PR really helps to build brand beyond all typical alternative. I may need your support in near future.

Best of luck
real
 
 
Dear Ms. Rajita Chaudhuri,

Hope this mail finds you at the best of your states. I just read your article "Aamir Does It Best- Even at 44" published in Brand Forum, February 2010 issue. The way you wrote it, is indeed, splendid and deserves an applause. While going through the article I got to know a few interesting facts that obviously grabbed my attention; a few of the many things that I was not aware of. And the edifying content is undoubtedly an outcome of deeper understanding of true PR and the broad range of it's capabilities. I actually comply with your claim and thank you as well for such an interesting and LIVE presentation.

I am a young professional, working at a PR agency in Bangladesh, ''ForethoughtPR'', an extended wing of ''Asiatic 360'' which is an affiliate of JWT worldwide. I'll be in touch.

Cheers.
Waker Mahmud
 
 
Hi Rajita

I just wanted to say..great article on PR strategy - "Aamir does it best - even at 44" in the latest edition of 4Ps ! The entire article was very well written! Love it!
--
Puneet Bhagchandani
 
 
Hi,

I have been really moved by your wonderful article titled "The Fittest don't Survive", which was published in Year End Special Issue (Vol. IV Issue 23 18th Dec.-31st Dec, '09)of "4Ps Business & Marketing" magazine. We should definitely try to make a difference to the world we are living in.

Moreover, we should first strive to bring a change in the existing Education System (myself being in Academics since the last 9 years), which is more into 'rote learning' than developing the thinking ability in an individual. This was aptly shown in the block-buster movie '3 Idiots'.

It is my sincere wish that may one day all the like minded and 'right' minded people unite and make this earth a better place to live in.

Thanks and regards,
Tathagata Dasgupta
(Faculty Member, Alphia Institute of Business Management, Kolkata)
 
 
Hi Rajita,

It was a good article i read in ur article in flavours of india it was quite encouraging.
I myself is a practicing urologist in north delhi and i have realy grown from a poor kid to present day status as a competent,confident and perfectionist person.

In fact when i toped delhi university in 1980 and got selected for medical college in 1980 in maulana azad medical college one of my professor told me(when i told about my success bossingly) that `achievement of any thing is easy maintenance of that thing is very difficult`. i am still trying to achieve every day and looking for my professor that i am still trying to acieve.

your article is as encouraging as u look in ur photo

wishing u new year
Dr Atul Goswami
BSc, MBBS, MS, MCh (urology)AIIMS
 
 
Hi Rajita,

Felt good reading your piece in the latest 4 Ps. Being a school economics teacher, I am thankful to you for giving me so many examples to forward to my students for their learning for the life.

Wishing you a very happy new year. Wish to read such a wonderful pieces in the new year!

regards and best wishes
Bharat Thakur
 
 
Dear Rajita,

It was simply great. It was small still having a lot of information inside it. And the inspiration that comes through this is innumerable. After reading it I feel I should thank u to remind us the truth of our life. In the whole creation of God, human may among the small ones. But being a Muslim I believe that human are the best creation of God. One single step of Begum Rokeya changed the life style of female of this subcontinent. Mother Teresa taught us how small touch of love can change life of thousand of homeless children. One simple wheel resembles the patriotism that lead to the growth of India. I especially like the example of a mosquito. I am eagerly looking forward to read such column. Your smile is also sharp as your writings.

Sorry for my bad writings. Keep smiling ----------------
Thanks & Regards,
Habiba
 
 
Hello mam ,
Myself Deven . I m pursuing MCA from VIT uni .. I read your article .. It was awesom ..
Actually mam i want to ask you something ... The question is Do you believe in God ?? If yes then why ?? I can ask this question to any spiritual guru but as i think they just use his almighty's name ..
I m very big fan of your intellectulity.. So i hope you can answer for my question ..
Thanks
 
 
Dear Rajita,

Your article on who's next in the latest issue is just amazing.
I am the regular follower of this magazine.. and never ever miss out your column,
Keep up the great work.. Articles are very articulate and back by good convictions.

Thanks & Regards,
Neha Agrawal
Zonal Coordinator- Agency
Reliance Life Insurance
 
 

Hi, i am a student from bangladesh named by MD.Rezaul karim. Ur article about THE GOD OF SMALL THINGS impressed me. Really, u r a scholar. Such kind of article can changed my life caz i am disappointed for lossing big things.
 
 
Dear Rajita,

Read your article in 4Ps issue on Indra Nooyie. It inspired me very much.

Right now I have started working for last 6 months with a corporate as a commercial executive, after a lengthy gap of 12 years being a housewife for that period.

This article really bagged me a handsfull confidence to be to myself where I was feeling a little out of touch and was feeling I have been left behind the inn things.

But now I will try to endeavour the new world in my own way!

Really thank you for the great article!

Regards,
Geeta
 
 
Dear Rajita,

Greetings from Bangalore. Wonderful: GET OUT GET NOTICED was an excellent piece 4Ps. Congratulations.

Having travelled all over the world on my feet, and having done several things in life, I can fully agree with you. I wish India wakes up from two of her eternal sleep-poisons - KARMA AND MOKSHA. One day our YOUTH will understand with the since help of people like you.

If you ever visit Bangalore I would like to meet and discuss.

With warm regards,
Prof. E.P. MENON
 
 
Hello mam,

I am a management student, studying at Accman Institute of Management, Greater Noida. I went through the article and come to know the strategies of various companies to get noticed, such as Nestle used the distribution channel of Coke and Coke maintained its lead on Pepsi using the distribution channel of McDonalds. Other than that I come to know how Lenovo came to limelight which was seen as a successful company by the world, through buying the PC business of IBM along with its distribution system.
Being a management student I find the article very beneficial for me as it not only provides the knowledge about many companies' strategy to get noticed but also it provides me an opportunity to enhance my knowledge about the strategy making of the companies in the times when they are striving to survive or increase their market share.

Bunty Tanwani
 
 
My name is ganesh bharadwaj ,CA student, a resident of hyd.
Your topic set your foot out is really inspiring , motivating . Just became a fan of you hoping to hear topics on leadership and motivation in the coming days :-) thanking you once again for your dose
 
 
Dear Rajita

I went through your article "Just One", I must say I was intrigued with the way you have put across the entire theme, and I started thinking on the topic myself.
The "one" that you talk about in the article was formed with the support of a lot of numbers behind it.

It took a number of months training for the terrorists to create 9/11.
11/9 - the Berlin wall fell after a number of people worked on it.
It was millions of deaths in WW II that triggered the entire event.
Number of years of frustration that triggered the civil rights meeting.
Number of people that made KBC a success - Not forgetting the concept and the marketing associated with it.

Anyways, what I mean is that the one that we talk about is created after a lot of numbers have worked behind it.

Marketing is the field that i am passionate about, and I do write myself. I loved the way you have put up your article, it is very interesting, I just thought of something and felt like sharing.

Take Care.
Regards,
Arnav Sharma
 
 
Hello Madam,
I read your article "SHUT UP AND DANCE" and found the subject as well as the content very much interesting, as the article provides a deep insight of the "listening" part in our daily life and how it can be helpful to know our customers.

I am thankful to you for providing the ideas and views on this un touch topic of Communication with easy to understand language.

Thanking You,
Sunil Rath.
 
 
respected mam,
i am prasant kumar das, from bhubaneswar , i have completed my PGDM Krupajal business school bbsr ,i am a permanet reader of 4ps mag. when i purchase this mag. first i move to read ur articile ,each and every articile written by u is nice with some new idea."shut up and dance " this articile is one of the best .but last two month 4ps mag. i had not read beacuse of job tension .for that i am sorry.
--
prasant
 
 
Dear Mam,

Again I've just gone through your new Article on latest 4Ps subscription on "The God Of thinking Small"
i am the ardent reader of 4Ps whenever i read the magazine specially your article it always fill me with positive energy and enthusiasm.
keep on writing mam such a good things i believe I've never come across such a good magazine with such a minimal price and such a great coverage, i'll definitely encourage people to buy the magazines of Planman media and hope you'll also encourage people to have a healthy meal in our hotel after all i am learning the Business & Marketing through your magazines and this is just an small idea which click in my mine after reading you article as wisely said by you "If you don't do the great things do small things in a great way"

Hope you will like my idea and revert back with your valuable comment.

Thanks & Regards
Roshan Negi, Hygienist
 
 
You are always new and different..
just read..late ... but ..took me back in time..

"When phones shrank to mobiles &
skirts to minis,
the world became a better place for many ..!!!

love u... Ria
 
 
Hi
Well madam I read the article written by you about SRK. you did a lot of work.You said some times big stars oveshadow the product and explained why Emami asked SRK to endorse and the reason was clear. Are you to write again about SRK in reference to his recent controversy.
From
VPSingh
 
 

Dear Rajita,
I am a Bangladeshi inhabitant working for Asian Paints (Bangladesh) Ltd. have seen your article in BBF which comes nicely.
Yes i believe that the elusive 18-34 target segment can be easily reached through video games but u haven't mentioned the product category. But my marketing sense is telling that it would be FMCG category specially the trendy prroducts.
But do you have any idea about any alternative media for the Industrial product specially in repair and maintenance category?????
If u have any ideas of 360 degree marketing please let me know.
Regards
Md. Shafiqul Huq shajal
 
 
Hi mam,

i m pgdm student, i have read your artical which is MARKETING GOES BEYOUND 4Ps, it was very nice i really agree that today marketing become very tricky company need to know that what the need of the customer, only delevering the product is not enough, i think new product fails due to wrong presentation of product and yet customer does not get real message about product.

thanks
ajay dubey
 
 
Dear Mam,

I am regular reader of 4 P's since 2005 , it is very infomative magzine on
current affairs of marketing.
In this reference I also want to put a article for publication in 4 P's the
title is "Nav Ras : The Positioning Funda ..."

regards,
Renu Pareek (Asst.Pro.)
ISBM
Suresh Gyan Vihar University
Jaipur
 
 
Dear Madam,

I am an MBA graduate from bangladesh. i have just read your article " It's time for smart work" in tha monthly magazine "Bangladesh Brand Forum".I would like to thank you for writing such a inspiring and contemporary article during these days of global recession. You showed ways how to overcome and survive during bad days. We would love to see more from you in future in such critical issues.

Regards,
Kaisar
 
 
Your article on packaging is quite informative, i hope you will continue the same in near future
I would like to read more article from you on life cycle of product, segmentation, marketing in financial services.

with best wishes
R. MORE
 
 
Hello! Mam
I Had Gone Through Your Blog Written In 4P's. I Am Quite Satisfy By Your Opinion About The Oscars Prize. One Things I Would Like To Let You Know That Whether Slumdog Millionre Is Campatible to Indian Society. Instead Of Other Movies It Is Not Quite Good To Submit Slumdog Millionre. This Is The Matter Of Indian Prestige. I Want Your Own View Frankly. If You Don't Mind.
Thankx.
 
 
Hello maam,

I am Vardan Negi from BIT Mesra and i am currentlly pursuing endginering electronics.I read your article about ad budgets on 4Ps of 16th Jan edition.It was exciting to know about such facts.Please keep writing such exciting articles.

Thanking you,
Vardan Negi
 
 
Respected Maa'm,

I found your recent article on "Panic Discounting" published in the magazine 4 P's quite interesting and I could instantly relate it to one of my recent experience. About 3-4 months back, Reebok had launched a new shoes and created a lot of buzz about it through advertisements and promotions. I was lured by the AD's and hence bought the shoe. But, not even two months had passed when sale season began at all Reebok outlets and to my utter astonishment I found that the shoe which I had bought not very long ago was being offered at 40% discount. As, a customer I felt cheated and pledged to myself that henceforth I would buy Sports shoes only during the discount season. As, a marketing student I felt that it was a bad strategy to offer all your products including the latest offerings/valued offerings at discounted prices( as explained in the article). 

Your's Sincerely
Siraj, UG-4, IIPM.
 
 
Hi, hope all well at ur end...i read ur article on oscars in last word seried on its coorelation with box office success and i must say it was a birilliant article and threw light on hidden fact of producers purposly making movies for oscars to ensure amazing returns on box office so its all planned for financial gains...usually articles on oscars or more specifically on slum dog.....in recent times were very streotype and conventional and talked only unidirectionally on movie grand success at oscars..u tried to throw light on all together new emerging thought and kudos to u for this...
Look forward for more such enlightening articles...

Thanks
Shailesh
 
 
Hello Rajita,

Just finished reading your write up on the panacea for the bearish economy, and the way the advertising and creativity could jingle company coffers again.

Overall the article was very articulate , with great examples endorsing a universal psyche - out of sight , out of mind,  and yet again the way the original bucks were made - creativity (still pondering though)

Perhaps, advertisements could instigate a revamp of the sagging human faith, while bolstering a belief to get up and get going..Now !

Felt really nice reading, or should I say a faith healing.

Thanks, and here's looking forward to reading more of your new stuff's ahead !

Regards,

Suneet Mathur

Place : Rourkela, Orissa
 
 
Thanks for your opinion on the Indian Fashion Industry. As the industry expected to double itself from present levels of Rs 270 cr to Rs 750 cr, within 2012, there is no denial of the fact that Fashion is in! However it is important to make this growth more inclusive and pertinent to all regions and not just to the Urban Elite.

The fashion week certainly showcases the best talents and beauty in the country and demands corporate participation. But the participants of extravaganza are a limited few including a couple of Bollywood friends of the designers. These shows as they progress should encourage more participation by Indian designers thus stop functioning in isolation. The burgeoning trends if made more regionally relevant would make the growth story even more satisfactory.

Thanks --
R. Sriram
 
 
Hi ma'm this is gulab.u r right about branding.no product gonna work.
Only thing is branding ,which will help.DLF The construction giant have done by accuring the name of IPL They have done good job by spending hundreds of crores of rupees .but they r still lagging .they must have used a brand ambasseder celebrity its just cost 2-3 crore rupee but earns 100 n 1000 times more 4 u. What the job amitabh doing
4 anil.
 
 

Dear Mam,

I have read a beautiful article of yours in 4ps ``A new generation consumers``. It`s really worth reading article and fetchs attention of all readers.

It`s really right that now a days marketers and markets are both changing at a good speed and those who could run as per this speed only they can sustain in a long run.

Hope you keep on giving this types of writing in your coming articles as well.

Regards,
Ramavatar Soni
 
 

Respcted Mam,
              
         i am regular reader of your magzine  4p's .The kind of information  you are providing  is must for every
         
         marketing student. I personally feel your magzine is the best. THE LAST WORD is marvellous .
        
         keep it up 

         jahanzaib
        mba 3rd sem
 
 
Hi ma'm this is gulab.u r right about branding.no product gonna work. Only thing is branding ,which will help.DLF The construction giant have done by accuring the name of IPL They have done good job by spending hundreds of crores of rupees .but they r still lagging .they must have used a brand ambasseder celebrity its just cost 2-3 crore rupee but earns 100 n 1000 times more 4 u. What the job amitabh doing 4 anil.
 
 

Madam
I am professor of 'Marketing' & 'Strategic Mgmt.' at Magnus School Of Business, Kolkata
You have interestingly pointed out the rise of new generation of customers & the need of the modern marketer to stay on top of the changing paradigms.

In the Indian scenario, I would say that in addition to the new generation of youth, another important class is emerging who have time & money to spare i.e the older generation(Senior Citizen) & their share in total population is on the rise.Marketers in India will be required to pay increasing attention to this segment.

Another point worth noting is that though there is a growing Indian middle class with rise in incomes, rising prices due to inflation is cutting into their purchasing power to some extent resulting in drop in sales for big supermarkets & shopping malls-due to this, most of them are coming out with discounts & other promotional techniques.

Hope that in one of your future articles, you will come out with some thoughts on such issues

Thanking You

Yours faithfully
Achintya Kumar Mukhopadhyay
 
 

hiiiiiiiii .........rajita mam .........mukti this side m doin mba nd regular reader of 4ps..........i luv ur articles............nd whenevr i m askd 2 give presentations i chose ur articles........plz reply
 
 
Hello Ms. Chaudhuri

I have been trying to call you on 9818101234 several times but there is no response. I got your contact details from the article you wrote in 4 P's Business & Marketing. I really liked your article. For almost a year now I have been researching the Emissions Trading industry with the intention of entering as a broker. However since it is a fairly new industry, the material for research seems limited. So your article was a huge element in my research.

Ms. Chaudhuri, I was wondering if you would be willing to assist me in my venture by giving me advise or intelligence on the industry? I currently run my own import/export company with relative success and am looking at new ventures. Carbon trading is something that I have been researching for quite some time now.

I live in Bangalore and thus would not be able to meet with you. But I would appreciate if you are willing to let me call and talk to you for some time regarding this issue. Please let me know if it is ok with you.

Thank you once again for the article and have a nice day.
Regards
Joshi Sikha
 
 

Dear Mam,
i regularly read ur articles and find this magazine very interesting. well this was about one of my favourite subjects being talked about so it was really gud.
whether its idea which can change the world or its coca cola which has came up with JASHN MANA LE campaign they are also following it in a 360 degree manner otherwise it is of no fun of advertising in the Olympic Torch Light Rally just spreading awareness through Hrithiks Jashn Mana Le boards and this strategy is paying. recently i carried a survey on the effectiveness of this ad campaign and found that in a period of 2 months this ad has been able to get gud amt of followers. Similar things go with ur companies doing ur life insurance policies. In all do you find the latest ad campaign of Coca Cola effective or not? nd wht abt the latest YOUNG fever of the cola warriors.

i would luv to listen frm ur side abt this nd m waiting eagerly to c ur reply
with regards,
Aaditya Razdan
 
 

Hi DEAR MAM

How are You
I just read your latest column in the magazine 4 P's on 'Advertising is Dead'.It's again full of information and the latest 360* approach to Advertising.

Mam Can You write something on Consumers Behaviour, as it the most important factor which determines why a person buys any product/services.The modern Business organzisations though takes special interest in Niche Marketing but this thing is always in their mind while designing a product and so they always want to give a different edge to their product/services.

Modern Marketers should always be aware of these factors which determines a person to buy that product and by knowing and then exploring that factor with the help of good Marketing Communication they can definitely get an edge over other rivals.

Also Thanks for forwarding my name in the page 'Letters to the Editor'. You are a fanctastic teacher and a helping friend.

Your last column not only give me clear picture about Plain Advertising lwhich is dead nowI and an first hand information about the 360* degree approach to Advertising

Anish Yousaf
MBA-University of Jammu
Bhaderwah Campus

(Also Dear Mam, My result of 1st Sem. of MBA is out and you will be happy to know that I have topped in my Campus. Thanks to You and 4P's Magazine for giving me first hand knowledge over the latest concepts of Marketing and Advertising).

Waiting for your Latest column and your reply to me.
BY AND TAKE CARE. KUDOS
 
 

Hi Rajita
I am sure you would have had many positive responses like "Interesting read, Insightful, Eyeopner" for your article "Advertising is Dead" published in 4Ps. And I cant agreee more with those responses!
BTL is a relatively new concept and like any novel concept - its bound to face rejections or tough times before it could be understood and accepted.
I need your help in understanding how could a start-up venture with slim resources and literally no track-record implement these BTL startegies. For example an upcoming umm..  a New 360 Marketing Consutlant Agency or Recuritment Agency or a any new service.
Also - what sort of medium or methods(like online pop-up ad, networking sites, forums) would be categorised as BTL. I am having a hard time understanding BTL :) or if you could suggest me a book on this topic?

Hope to have a response back.
--
Thanks & Regards
Amol
 
 

Dear Mam,

i regularly read ur articles and find this magazine very interesting. well this was about one of my favourite subjects being talked about so it was really gud.
whether its idea which can change the world or its coca cola which has came up with JASHN MANA LE campaign they are also following it in a 360 degree manner otherwise it is of no fun of advertising in the Olympic Torch Light Rally just spreading awareness through Hrithiks Jashn Mana Le boards and this strategy is paying. recently i carried a survey on the effectiveness of this ad campaign and found that in a period of 2 months this ad has been able to get gud amt of followers. Similar things go with ur companies doing ur life insurance policies. In all do you find the latest ad campaign of Coca Cola effective or not? nd wht abt the latest YOUNG fever of the cola warriors.

i would luv to listen frm ur side abt this nd m waiting eagerly to c ur reply

with regards,
Aaditya Razdan
 
 

Hi Mam
This is Anish Yousaf from J&K.
I just read your column regarding Merchandising in 4 P's and i feel it was full of information for the person who is having a first time reading of the Merchandising Concept.
Dear Mam, Being a regular regular reader of your columns  in the Business Magazine, i always found that your columns are always full of information and the basic examples from the Global World.I personally thanks you for your hard-work and pains-taking nature.
Dear Mam, I wanted you to write a column on THE ROLE OF ADVERTISING IN MAKING A BRAND POPULAR. or write a column regarding the CONSUMER BEHAVIOUR.
Dear Mam, as we know that there is a great scope of RETAIL BUSINESS in India and more and more MNC's  are entering into this with with JV's with the Indian Companys.
so you should also write a column on the above topics.
Dear Mam, I shall be very Thankful to you if i  will find your columns, regarding the above topics,in the next issue of 4P's.
Sorry, if iam disturbing You.
Dear Mam, waiting for your reply and your  COLUMNS in the Magazines.
 
 
dear mam,
  i am feeling glad to give you feedback.
  i am an MBA student, francly saying i am not very reguler to pick up the 4Ps B&M. in this (date 11-24 april)issue i went through your article on the advertising, was really the truth. hope this sort of articles will get everytime. now i  am going to be a reguler reader of 4Ps B&M.
        thanking yopu.
 
 
Hello madam

 I am vikas Deoarshi , btech final year student at IT BHU .. i am a avid reader of all the magazines published by Planman . I read your article "who needs Billionaires " .that was fantastic one .
  But i have one query which i always look out in every business magazine and perhaps it has not appeared in any magazine .
Can you dissect how a  company owning web-portal run their business ? what is their revenue model ? is it ads &how user-base is related to profit.

I hope you will come up with a nice article on that..

Regards
Vikas
 
 
Respected Madam / Sir,

A backstreet village boy is eager to get his article published in your reputed 4Ps business and marketing magazine. The only thing I want is your true guidance as where and at what address should I send my article for publication. Please guide me and help.
A favourable response from you shall be highly regarded.

With Regards,
Shakeel Khan
( P,G.D.A.M. ) Honours
 
 
hi, madum
my name is rahul
.i am student in applide art
i want some imformation,
brand Ambassador-what,why,how choose?
why exchange brand ambassador ln the same product?
new trend in advertising ?
how to use advertisers famous personality?,like sachin, big B, Abhishek, Amir , King khan etc.and please tell me some web to collect information in advertising(theory)
i am waiting for your long ans.

thanking you
 
 
Dear madam,

This is Harekrushna, done MBA in finance and Marketing as dual specialisation. You had recently given an article about Brand slogan, advertisement and ambush marketing. But i did not catch the meaning of ambush marketing.This article was interesting.
  Mam, after completion of mba i am working in "MEHAK DATA SYSTEM". But this is not my dream job. As i hail from a middle class familly and semi urban area , i have a little knowledge about companies. So i need somebody to guide  and show me the path on which i can start my journey of career.Will you please give some tips regarding my career?
 You can mail me on this id. Have a gud day.

with regards
Harekrushna panda    
 
 

Hi Rajita,

One of the nice articles i have read till date. You have really tried to cover all aspects on corporate issues related to spying. Recently i read 4Ps, superb.
Well, yes Competitive  intelligence is always needed because if we are not aware of our competitors moves, we are out of business. Ethical ways always work out in long run, so surely as u said we need to play by rules.
Can i request you to send me soft copy of this article  published in 4Ps, also i would be happy to have softcopies of other atrticles which i have missed , carrying ur thoughts.

Looking forward for reply.

Regards
Vivek Mantri
Branch Manager-Western India Region
Achieva Group of companies
 
 
Hi,

I started your industry profile on Orglex by adding you as my contact and joined Management Consulting, Technology Consulting, Software Technology, Healthcare IT, Big 4 Accounting & Consulting, Internet & New Media, Advertising, Mobile Operators, Network & Communications Equipment, Commercial Banks Hubs.
Orglex delivers relevant news, information, networking and jobs within your Industry Hubs.
The more industry contacts and influence you have, the better your access to industry recruiters, jobs and business opportunities.
Click on the below link to accept my Invitation and increase both your Industry connections and influence.
http://www.orglex.com/joinhubs/9e4baeb613f50f9ff4ab/

Thanks
 
 
Dear Ms Rajita Chaudhari,

Let me take this opportunity to congratulate you on writing such an article. To be honest,this was the first time i read this magazine and to be further truthful, i am going to be a regular reader  of this magazine from now onwards. I hope you write regularly in this magazine.

I am a final year engineering student at National Institute of Technology Silchar, Assam with all the interest in the world for advertising concepts, brand value, etc. In short, I loved your article and the way you have written it was simply awesome. I personally have a not-so-well-managed blog where i started writing about advertisements( http://greylounge.blogspot.com/ ).

Starting from Google(i have been such a Google fan) to the whole Chinese evolution, everything in your article was great.I hope you continue this fabulous job.

Thank You again.
Regards
Shankar Das
 
 
Respected Ma'm

I am 30 year old and now I am looking for M.B.A. so I want to know opportunities in this field especially in the field of  finance. I could secure only 45% in graduation but this condition does not show my real capability because I was physically not well during my 12th & B.A. exams.

In MAT Exam my Percentile is 73 & I have been working as a trainer for Spoken English since last four years in Gorakhpur City.

Kindly suggest me to take right step.

Thanking You
Regards,
Manish Kumar Jaiswal
Information Seeker
 
 
Dear Madam,
Hello ..

I am a regular reader of your 4 Ps. Magazine, and always look up to your article on Marketing and various facets of it .. Particularly recent edtion (27th ending ) on your article with subject " who needs Billionaires " , this made me write to you and express my alas ... and  accolades on your length to depth study on Chinese Brands and products .. 

I am in my early twenties, with knowledge of chinese language and currently working for a logistics company in West Delhi ..

I didnot have the priviledged to study in a full fledged college and joint the service quite early , Plus I feel the experience here had been very useful, as I now can explore a lot of fields respective to this industry - supply chain , customs, export / import  et al.  Reading your "well researched articles on China and other East Asian Countires " only making me stick and committed to shifting & eventually working there some day.

However, the recent spate of struggle of Indians in Malaysia, which is the booming country in East asia, makes me slightly skeptical about settling down in East Asia. Plus, Home advantage also matters, here we are the kings afterall ....

Be concise, i would like your benign company to publish some articles on the workculture in East Asia and what could be the thriving future prospects for Foreign - Chinese speakers in mandarin dominated areas  viz. Singapore , china, Taiwan , hongkong ,  Member of ASEAN Countries.

I am sure, your advise on the same would make everyone of us look up to Working and reap the benefits of these thriving economic countries to the optimum capacity ..

Look forward to read great work from your end and accolade on behalf of every Indian, for the revolutionary work your company is bring to the society.

Warm Regards
Pawan Talwar
Chinese name ( wu kong )
 
 
Hi Rajita,

Your article on "who needs billionaires?" was very inspiring. It has articulated your point very clearly and indeed was a very great read. Your title has  tint of satire which was so well described in the article. Need to congratulate you on the same. Looking forward to reading some more from you.

Regards
Prabal Roy
AVP-Human Resources
Merrill Lynch
 
 
Respected madam,

Nice you name Mr. Obama  as the most interesting, dear thirty seconds leader-product on show. Your message is " container conquers, not the contents". My humble submission  is, with the best Ads, you seek Gold that glitters, but in the process, even with ten seconds display, do not disregard Diamond that dazzles. Ad is one of the tools, not "the tool". I agree Ads count,but I believe ballots count better.The person who can mobilize maximum minds of voters through firm commitments and benevolent  welfare measures, despite mountain  high hassles and hurdles, climb the Everest of Excellence.

Yours faithfully
DR.C.T.George Ph.D
Nellai manor Block Two , SF One,
Ramnagar 2nd street, Vijyanagar Velachery Chennai 600 042
 
 
Dear Rajita Madam,

I got your mail id from the magazine.

Its almost 3 months I have not been receiving the magazine, though my subscription was for 3 years starting from Jan 2006.

I have been continuously sending reminder and also tried calling them up, in vain.There's no acknowledgement from the office

May I request you for your support and interference in this matter.
I look forward for your support,

regards,
Sandeep Dhar
 
 
Hello Ma'am,

 The article "Changing faces political campaigns" was an interesting article, which makes it very clear as how marketing plays a key role, whether it is about selling a box of cereals or a candidate.
The article was written against the background of American Economy, which is characterized by a proper literacy ratio, analytical ability of Americans.etc. Let's take a view on the Indian economy – how far an advertisement affects the mind of the voters and lure him/her to cast their votes in favour of the advertised party.
We have to keep certain things in mind, while formulating a marketing strategy.
1)      The turnout in India is very low which is on an average 55%.
2)      Lets divide this 55%

20-25%--- party people…every party has certain supporters, workers and focus groups.
For e.g. -- In Uttar Pradesh, people from SC, ST will definitely vote for their SO CALLED BAHENGI and not other parties.

5-10% ---are the people who are not party people but are very loyal, this includes old people, who will always remain loyal.

Now the major ones are this 20-25% where a candidate has to influence, to win election.
Now let's divide this 20-25%

18-25 yrs   -                     5-7 people
25-55                               arnd 15.
Above 55                          1-2.

The Advertisements have to be made keeping in mind the above age groups and the psychographic data. We cannot blatantly state the "SHINING INDIA" campaign was flop, it certainly attracted people but there may be other reasons, which remain unveiled and time has buried it. The congress advertisement "CONGRESS KA HAATH, AAPKE SAATH" was also a flop one even though Congress party formed the government.

The article was really interesting and I will surely like to write more in India Context. I will be grateful to you, if you can mail me your feedback. Looking forward to hearing from you.

Warm Regards,
Vaibhav Rajput.
Delhi School Of Economics.

 
 
Mam,

I am a subscriber of 4P's Magazine since 2005.
From the inspiration gathered from your articles, I have made a product and want to send you samples.
Please give me your address so that courier can reach you.

Regards
For:- Venus Hi-Tech
        R.K. Marya.
 
 
Hi Rajita jee,

while reading your articles on "Ethics the vital question".I got to realiesed that customer is the king and business doesn't mean profit maximization but to retain the costomer for long period of time.

Thanks.
 
 

RAJITA JI….I M TOTALLY AGREE WITH YOU ON THE POINT OF UR ARTICLE IN 4Ps 'THE LAST WORD –
FAMILY MATTERS ' WHICH STATES ABOUT THAT FUTURE FAMILY…..MAY BE CHILDLESS BY CHOICE OR
MANY PREFERRING TO ADOPT…MY VIEW IS : AS PER THE PHYSICAL PARTICULARLY….
MIND GROWTH WE TALK ABOUT OUR NEW GENERATION…..IS REALLY GOING AS PER THE INCLUSIVE
…GROWTH..!

CAN U PLZ TELL ME YOUR VIEW ON THE CONTEXT OF
"RELIGION IS USED AS A POLITICAL TOOL"……WORLD WIDE….

MR.RITESH V. CONTRACTOR.
 
 
dear rajitha

I am one of those tireless reader of your article which appears in 4 ps. the recent one about the informercials was very good one. I truly agree with your views on the effectiveness of the informericlas. although it is such an effective medium hypermarkets& manufacturers are yet to exploit thepotential of the medium effectively.

I reside in muscat,worked with nestle india and muscat and with few advertising agencies. I am student of ICFAI university . currently I am doing brand management through correspondence.

As I do not get copies 4 ps regularly i have missed few of your articles.

i would appreciate if you can forward soft copies of your previous artcles and the future ones as and when possible.

regards,
dharmesh
 
 

DEAR MADAM,

WITH REFERNCE TO YOUR ARTICLE IN THIS ISSUE I HEREBY SENDING THE FEEDBACKS, AGAINST THIS ARTICLE. MY SELF AYAN GHOSAL, PRESENTLY WORKING IN AVERY INDIA LIMITED ASANSOL (WB) AND LOOKING FOR THE RE4TAIL SELLING OVER THERE. AS MY JOB IS TO SELL OUR PRODUCT INTO
THE DIFFERENT RETAIL COUNTERS THIS ARTICLE WILL HELP ME TO GAIN THE UPDATE INFO. SOME OF OUR RETAIL CUSTOMERS ARE PNTALOON, BIG APPLE, TRINETHRA, D’MART ETC.

TODAY THERE IS LOTS OF RETAIL SHOPS THAT RE RAPIDLY GROWING IN SEVERAL PARTS OF INDIA, AND HENCE IS HEREBY CREATING THE LOTS OF EMPLOYMENTS OVER THERE, IN THIS CONTEXT KNOWLEDGE OF STORE MARKETING IS VITAL BEFORE OPT THE JOB IN STORE- MARKETING AS PER
YOUR ARTICLE.

MOREOVER, THIS ARTICLE WILL HELP ME TO BOOST MY SELLING STYLE, AND ONCE AGAIN ON BEHALF OF ALL AVERY ASANSOL STAFF I WOULD LIKE TO CONGRADULATE THE WHOLE TEAM OF 4PS.
 
 

THIS IS THE FIRST TIME I AM SENDING A MAIL. MAY I GET THE PREVIOUS ISSUES THROUGH YOUR SITE.
WE HOPE THAT IN FORTH COMING ISSUES THERE WILL BE LOTS OF INFO REGARDING THE RETAIL STORE BUSINESS FROM YOUR SIDES.
 
 
ma'am,
I am a regular reader of 4p's b & m magazine and in the nov 23 2007 issue,i really liked the article"SURPRISES in store".it was very interesting to read as its covered information about new trend of advertisement. (THE MALL IS THE MEDIUM OF ADVERTISERS) 
Thanks a lot for enlightening me.Waiting for many more of such gud article.
thanks
Jitendra Jain
sr.-branch manager
Aristocrat luggage ltd. indore
 
 
Dear Rajita chaudhuri

I read through your article on generation next in the 4ps issue dated 22 November 2007. Its shocking to know that brands like levis, Nike are losing its charm to the younger generation.
Also promotions through Internet is already  the market trend in European and American market. As you said internet is going to play a vital role in the near future. your article helped me to enrich my marketing knowledge thank you.

European countries like denmark -, UK-Mexx, paulsmith, Bench.  spain - Mango etc despite  being  small they are able to bring out world class brands,except for the reason they are developed what other advantages they have But  India lacks?

Except for the niche market why India is not able to bring out world class brands in volumes in apparel sector?
Once I read an article the only world class brand that india has got
is infosys.
when countries like china is bringing out brands like haier, lenovo ,
ning why is it india not able to do the same?

I would like to know the answers for these. I would appreciate if you could answer me these questions.

Thanks & Regards
Vignesh
 
 
Rajita ji,

i think ur article on gen y in the recent 4Ps mag was awesome. it truly was an eye-opener and the 1st of its sort on the topic. as a 19-yr  old, I've to admit that u presented a gr8 article  to us and the biz community. KUDOS for ur research and effort. no one has presented this  sort of  youth stuff in the manner in which u did. the facts presented to us were also v.interesting to know.

thx once again Rajita ji. UR ARTICLE WAS ALONE WORTH FAR MORE THAN MAGAZINE PRICE. IT WAS TRULY THE HIGHLIGHT OF THE ISSUE. i remember the saying " Keep the best to the last". it was definitely true inn atleast this case!!! :) waiting for more of such good articles from u maam

regards,
Vinay
 
 
Respected mam,

I feel glad to intimate you that I am very fortunated guy who got the admisssion in IIPM to accomplish my goal .And at the same time feel much enthusiastic to talk about our IIPM CAMPUS ENVIRONMENT where the faculty members are much cooperative & adept in their field who also give such a sagacious skills by their teaching methodology .By the time when I feel little relax after finishing the assignment of my class then I used to read the various business magazines but mostly I prefer to read my 4P's which really gives much more current happenings around the corporate world & also show the various stragegies & planning technique which is now applying by our many giant MNCs.Its great to know more about the "4Ps" business magazine particularly.If, I concern about the this magazine, it really patronizes us in every managerial aspect.I think you have done a great job by promoting this planman media industry especially to issue such kinds of business magazines in our IIPM CAMPUS which is much appreciable by me not even me but by all who adore to promote PLANMAN MEDIA Industry.In nutshell, I like to say only one thing no other magazine can compete with the "4Ps" MAGAZINE of the PLANMAN MEDIA industry.   

Thanking you ,
Your sincerely,
 ANUJ KUMAR
 BATCH- 2007-09
 SECTION- FF-1.
 
 
Hello Prof Rajita ji,

Its excellent article on branding coorelating with logo.The coverage of almost all phase like brand tookeover another brand,logo change - Effect on Financial Results,No change of logo,coorelation with consumer segment all this is fantastic,Infact last article i read abt urs was that of Marriage on Event Making business ,that was also new and creative topic.But this article of branding and logo, u made it with solid collection and again only on two pages serial making order.

Now one suggestion Prof Ranjita ji, if u can give pictures of logo, u r mentioning in the article then that can add more viabilty to article and reader catchy.

Sorry for such lengthy comments, actually i also write a lot that is why i did this. We learn from each one of us suggestions.

I am product of IIT-D,BITS-Pilani and IIM-Indore,written around 470 articles,180 training programmes and 23 consultancy projects(brand building,restructing and CRM).

Thanks
with lots of regards
PROF. VED PARKASH KUMAR
Executive Director -- VC Group
Chairman -- PRI,South Delhi Chapter
 
 
Dear Ms.Rajita,

Good Morning.

I hope this mail finds you with well spirits.

I Satya,Would like to say "Thank you" for your nice Article [Give and you will receive] in 4PS Magazine.

Have a nice day.
Regards,
Satya Bhaskar Arja
Analyst Programmer
Syntel Inc
Consider IT Done
 
 
Respected Mam,

First of all i would like to  congratulate  you  for your brilliant career.
Mam im a regular reader of 4P's magazine. My name is Somnath Gupta,student of IMS GHAZIABAD (PGDBM 2nd year) , I read most of ur article. But when i read ur article, " Give and you will receive" of the month of August, i was literally surprised.

According to me this is one of the best article ever read in my life.

Thanking You,
Yours faithfully,
Somnath Gupta.
 
 
I am an 2nd year MBA STUDENT FROM CHENNAI and a regular reader of your articles in 4P'S. Its educative as well as entertaining.
Thanking you
 
 
Hi,

It is good to see that organisation are looking beyond profits and working towards creating better environment, and associating their product to cause have directly hit to the mind of consumers, time being constraint individuals cannot associate with social cause directly, so campaign like these gives them a personal satisfaction of being helpful to society in some way or other. 

Infact Two Wheeler Industry can supply Helmets along with their product to show the concern for their customers.

Vishaal Vyas,
 
 
Dear Ms. Rajita,

I have happen to read your article rcently published in 4PS Magazine and I thought I must congratulate you for a well studied and well written article.

Keep it up......

Regards,
PKD Nambiar
Director & CEO
Flags Communications Pvt. Ltd.
 
 
Respected Mam,

Since one year,i have been reading 4P's and i must say, the stories delivered by you is the most important factor which pesters me to buy almost every copy.the way you start a story with a style is strong enough to keep me glued till the end of it.

I am eagerly waiting for an article from you,which would cover the marketing aspect involved in Media.I don't know whether it has been covered in 4p's or not as many a times i miss out on the opportunity to fetch a copy of it.

Thanking You.
Yours Sincerely,
Pragyan Acharya,
(Student)
Pune,Maharashtra
 
 
Dear Madam,

Good afternoon.

I am Himanshu Shah and i am working for Planman Media at Ahmedabad in Ad sales division.

I do not know whether i can give feedback as i am an employee but then i thought there is nothing wrong in expressing your honest opinions and thoughts.

Madam,i have read your article on " The Last Lear " in our latest issue of 4Ps. I must appreciate the analytical bent of the article and would like to say that only and only die hard fan of Amitabh can write this about him. Incidentally, i am also a die hard fan of Amitji but unfortunately i do not possess the art of writing about his prowess unlike you.

I once again express my sincere appreciation for the quality of the article.

Regards,
HIMANSHU SHAH
DGM ( GUJARAT )
PLANMAN MEDIA
AHMEDABAD