Authenticity is the standout consumer value in 2017. What does 2017 have in store for us as marketers? According to the research reports released by Euromonitor International the one factor that is going to create the maximum impact is ‘authenticity’.…
The new world moves from the ‘Information Age’ to the ‘Imagination Age’ and individuals and organizations that are creative, nimble and quick to adapt, courageous, and forgiving, ready to move fast are the ones who will be the new icons.…
Of the nouveau billionaires on the block, the ones causing maximum disruption are those running technology firms; by Dr. RAJITA CHAUDHURI Anybody can be a Billionaire The annual list of the world’s billionaires is out. There are 1,810 billionaires in…
LIVING LIFE WITH NO STRINGS ATTACHED Dr. Rajita Chaudhuri Chief Consulting Editor’s Desk The new set of consumers is going to be very different from the old set that we as marketers have been used to; and hence reaching out…
Narendra Modi is the new star of the political world, whose charisma refuses to fade. He has given hope to not just his nation but the world too. His success run just doesn’t seem to end. However, if you look…
More than forty years ago, Peter Drucker had said, “The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself.” The key words here are ‘know…
In June 2014, Google launched a new version of Android named Android One that would help smartphone makers to make very cheap smartphones. This latest software platform will be launched in India first in collaboration with three smartphone manufacturers: Micromax,…
Michael Jackson returned to the stage last month in May to dance to the beats of the song “Slave to the rhythm” from the recently released ‘XSCAPE’ album. A ‘virtual’ Michael Jackson took on the stage and set it on…
The world is moving at a very fast pace and everybody is working hard to get ahead in as short a time as possible. As a result, people are cramming up their calendars with more and more. Their ‘to-do’ list…
Jeff Bezos has done it. Zappos has been doing it for a long time now, and soon, many more companies would follow suit. The new trend catching up is of companies paying their employees to quit! Yes, it’s no more…