Are we asking enough questions ?It is strange that in today’s day and age when thanks to Google all answers (well almost all) are at our finger tips we are not asking enough questions. Are we actually forgetting the art…
“Success is a catalyst for failure” says Greg McKeown the author of the book ‘Essentialism’
Success is not a good teacher . Success too early in life is actually not good. When you get success too soon it spoils you. As coach Bill Walsh once remarked “Winning the first Super Bowl is enormously easier than…
BRANDS AND BOLLYWOOD
They belong to different worlds. Brands are from the business world and Bollywood is from the entertainment world. However take a close look and you will see how similar they are. For starts they both are great story tellers. Every…
The War is On : Amazon vs Walmart
Flipkart has been the world’s third most funded private company. Interestingly it has also been one of India’s biggest loss making brands too. Why did Walmart buy it ? At $16 billion this is the world’s largest e-commerce deal .…
What Makes A Brand Great Today?
Authenticity is the standout consumer value in 2017. What does 2017 have in store for us as marketers? According to the research reports released by Euromonitor International the one factor that is going to create the maximum impact is ‘authenticity’.…
Leadership in the VUCA World
The new world moves from the ‘Information Age’ to the ‘Imagination Age’ and individuals and organizations that are creative, nimble and quick to adapt, courageous, and forgiving, ready to move fast are the ones who will be the new icons.…
Brands & Billionaires Of Tomorrow Will Be Built On The Internet
Of the nouveau billionaires on the block, the ones causing maximum disruption are those running technology firms; by Dr. RAJITA CHAUDHURI Anybody can be a Billionaire The annual list of the world’s billionaires is out. There are 1,810 billionaires in…
New kids on the block
LIVING LIFE WITH NO STRINGS ATTACHED Dr. Rajita Chaudhuri Chief Consulting Editor’s Desk The new set of consumers is going to be very different from the old set that we as marketers have been used to; and hence reaching out…
What’s common between Narendra Modi, Sholay, Microsoft and The Beatles?
Narendra Modi is the new star of the political world, whose charisma refuses to fade. He has given hope to not just his nation but the world too. His success run just doesn’t seem to end. However, if you look…
LET’S GET PERSONAL
More than forty years ago, Peter Drucker had said, “The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself.” The key words here are ‘know…