The mantra is quite clear; brands today are using in-film advertising of their brands to create sustainable competitive advantages… It was very much a ladies’ drink all though the 60s, but when James Bond took a sip – things changed…
You’ve got Mail
The right message and design along wth the right database, can turn a direct mailer into a really lean, mean , marketing machine. Back in 1886 a young railroad telegrapher in Minnesota acquired a shipment of unclaimed and thus undeliverable…
Selling Smiles
Laugh, and the world laughs with you… Cry, and you cry alone… No wonder humour works everywhere I never read The Economist,” says a Management Trainee…aged 42! Voted as the fifth best poster of the 20th century in 1999 this…
Picture PERFECT !
The primer on advertisement positioning strategies; as you would have never thought it to be! Read on… In the 60s, there was one product that people loved discussing. It was a product whose story was as charming and heart warming…
6 amazingly simple ways to make Rs.80,000/- by next weekend
The fact that you are here reading this, proves that I have managed to get your attention. It brings out the most important aspect of an advertisement. It’s the headline. A good headline is the most important part of an…