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4Ps Business and Marketing, Editorial

Honey! I shrunk the consumers

“Our families rejoice – a new life’s begun. Our circle is richer with the birth of this one!” A happy couple sent out this card when their precious bundle of joy arrived in this world. Little did they realize that…

editorial, Editorial 4Ps Business and Marketing, Honey! I shrunk the consumers, Rajita Chaudhuri
4Ps Business and Marketing, Editorial

“BEND IT LIKE BECKHAM”

It’s being touted as the most lucrative sporting events of all times. If the favourite teams reach the finals, then the final match alone would attract as many as 300 million viewers! That’s a very large number that we are…

BEND IT LIKE BECKHAM, editorial, Editorial 4Ps Business and Marketing, Rajita Chaudhuri
4Ps Business and Marketing, Editorial

“Martini –Shaken not stirred”

The mantra is quite clear; brands today are using in-film advertising of their brands to create sustainable competitive advantages… It was very much a ladies’ drink all though the 60s, but when James Bond took a sip – things changed…

editorial, Editorial 4Ps Business and Marketing, Martini –Shaken not stirred, Rajita Chaudhuri
4Ps Business and Marketing, Editorial

You’ve got Mail

The right message and design along wth the right database, can turn a direct mailer into a really lean, mean , marketing machine. Back in 1886 a young railroad telegrapher in Minnesota acquired a shipment of unclaimed and thus undeliverable…

editorial, Editorial 4Ps Business and Marketing, Rajita Chaudhuri, You’ve got Mail
4Ps Business and Marketing, Editorial

Selling Smiles

Laugh, and the world laughs with you… Cry, and you cry alone… No wonder humour works everywhere I never read The Economist,” says a Management Trainee…aged 42! Voted as the fifth best poster of the 20th century in 1999 this…

editorial, Editorial 4Ps Business and Marketing, Rajita Chaudhuri, Selling Smiles
4Ps Business and Marketing, Editorial

Picture PERFECT !

The primer on advertisement positioning strategies; as you would have never thought it to be! Read on… In the 60s, there was one product that people loved discussing. It was a product whose story was as charming and heart warming…

editorial, Editorial 4Ps Business and Marketing, Picture PERFECT !, Rajita Chaudhuri
4Ps Business and Marketing, Editorial

6 amazingly simple ways to make Rs.80,000/- by next weekend

The fact that you are here reading this, proves that I have managed to get your attention. It brings out the most important aspect of an advertisement. It’s the headline. A good headline is the most important part of an…

6 amazingly simple ways to make Rs.80000/- by next weekend, editorial, Editorial 4Ps Business and Marketing, Rajita Chaudhuri

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Dr. Rajita Chaudhuri

One of her biggest passion is to work for the less privileged members of society and to give something back to society. She heads the NGOs which works in the areas of education, employment, health, and environment. She also encourages her many students  to get involved with the Foundation with a vision to sensitize them towards the needs of society.

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From The Blog

TELL ME WHY? T.AG. your way to success

October 20, 2019

“Success is a catalyst for failure” says Greg McKeown the author of the book ‘Essentialism’

July 25, 2019

Recent Posts

  • TELL ME WHY? T.AG. your way to success
  • “Success is a catalyst for failure” says Greg McKeown the author of the book ‘Essentialism’
  • BRANDS AND BOLLYWOOD
  • Awarding Excellence
  • The War is On : Amazon vs Walmart

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