“Our families rejoice – a new life’s begun. Our circle is richer with the birth of this one!” A happy couple sent out this card when their precious bundle of joy arrived in this world. Little did they realize that…
“BEND IT LIKE BECKHAM”
It’s being touted as the most lucrative sporting events of all times. If the favourite teams reach the finals, then the final match alone would attract as many as 300 million viewers! That’s a very large number that we are…
“Martini –Shaken not stirred”
The mantra is quite clear; brands today are using in-film advertising of their brands to create sustainable competitive advantages… It was very much a ladies’ drink all though the 60s, but when James Bond took a sip – things changed…
You’ve got Mail
The right message and design along wth the right database, can turn a direct mailer into a really lean, mean , marketing machine. Back in 1886 a young railroad telegrapher in Minnesota acquired a shipment of unclaimed and thus undeliverable…
Selling Smiles
Laugh, and the world laughs with you… Cry, and you cry alone… No wonder humour works everywhere I never read The Economist,” says a Management Trainee…aged 42! Voted as the fifth best poster of the 20th century in 1999 this…
Picture PERFECT !
The primer on advertisement positioning strategies; as you would have never thought it to be! Read on… In the 60s, there was one product that people loved discussing. It was a product whose story was as charming and heart warming…
6 amazingly simple ways to make Rs.80,000/- by next weekend
The fact that you are here reading this, proves that I have managed to get your attention. It brings out the most important aspect of an advertisement. It’s the headline. A good headline is the most important part of an…