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4Ps Business and Marketing, Editorial

What Makes A Brand Great Today?

Authenticity is the standout consumer value in 2017. What does 2017 have in store for us as marketers? According to the research reports released by Euromonitor International the one factor that is going to create the maximum impact is ‘authenticity’.…

4ps business and marketing, Brand, economic crisis, editorial, globalization, McDonald’s, Transparency
4Ps Business and Marketing, Editorial

BUSINESS IS ALL ABOUT SHARING

In June 2014, Google launched a new version of Android named Android One that would help smartphone makers to make very cheap smartphones. This latest software platform will be launched in India first in collaboration with three smartphone manufacturers: Micromax,…

4ps business and marketing, BUSINESS, BUSINESS IS ALL ABOUT SHARING, editorial, Microsoft, Rajita Chaudhuri, smartphone, Tesla, Windows
4Ps Business and Marketing, Editorial

TALK VISUAL

Michael Jackson returned to the stage last month in May to dance to the beats of the song “Slave to the rhythm” from the recently released ‘XSCAPE’ album. A ‘virtual’ Michael Jackson took on the stage and set it on…

4ps business and marketing, editorial, Michael Jackson, Rajita Chaudhuri, TALK VISUAL, virtual
4Ps Business and Marketing, Editorial

A BRANDING LESSON FROM MAHABHARATA

The world is moving at a very fast pace and everybody is working hard to get ahead in as short a time as possible. As a result, people are cramming up their calendars with more and more. Their ‘to-do’ list…

4ps business and marketing, A BRANDING LESSON FROM MAHABHARATA, Mahabharata, Parliament, Rajita Chaudhuri
4Ps Business and Marketing, Editorial

PAID TO QUIT : THE NEW TREND

Jeff Bezos has done it. Zappos has been doing it for a long time now, and soon, many more companies would follow suit. The new trend catching up is of companies paying their employees to quit! Yes, it’s no more…

4ps business and marketing, editorial, PAID TO QUIT : THE NEW TREND, Rajita Chaudhuri
4Ps Business and Marketing, Editorial

SIMPLE SECRET TO SUCCESS

Amazon is today the one of the largest retailers of the world. Most of us have bought or at least browsed through the zillion things the site sells. Most of us have also patiently read the numerous customer reviews before…

4ps business and marketing, editorial, Rajita Chaudhuri, SIMPLE SECRET TO SUCCESS
4Ps Business and Marketing, Editorial

LOVE AFFAIRS

It’s the month of love! Couples all over the world are celebrating Valentine’s Day and professing their undying love for each other. However, only a few relationships can stand the test of time. A close look reveals that only those…

4ps business and marketing, editorial, LOVE AFFAIRS, Rajita Chaudhuri
4Ps Business and Marketing, Editorial

BEST THINGS IN LIFE ARE FREE!

As the new year begins, let’s resolve to truly create happiness even when none exists. Meditate upon what actually makes us happy. Surprisingly, these very factors [of joy] that we discover are closely connected to our businesses too. These are…

4ps business and marketing, BEST THINGS IN LIFE ARE FREE!, editorial, Good Marketing Strategy, Rajita Chaudhuri
4Ps Business and Marketing, Editorial

CREATIVE COPYCATS

AAP – Aam Aadmi Party, the one name that is on everybody’s mind, has done things no one could have dreamed was possible. A spanking new party and it has already shaken up the whole political system and all the…

4ps business and marketing, CREATIVE COPYCATS, editorial, Rajita Chaudhuri
4Ps Business and Marketing, Editorial

NEVER SAY NEVER, NEVER HEAR NEVER

Last month Wal-mart kicked off a reality television series for the web named ‘Get on the Shelf ‘. This series featured 20 finalists of Wal-mart’s contest by the same name. It’s aim being to encourage the spirit of entrepreneurship and…

4ps business and marketing, editorial, NEVER HEAR NEVER, NEVER SAY NEVER, Rajita Chaudhuri

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Latest Issues

TELL ME WHY? T.AG. your way to success

October 20, 2019

“Success is a catalyst for failure” says Greg McKeown the author of the book ‘Essentialism’

July 25, 2019

BRANDS AND BOLLYWOOD

May 10, 2019

Awarding Excellence

September 22, 2018
Facebook Officials

Bollywood’s 70 Iconic Power Brands

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Dr. Rajita Chaudhuri

One of her biggest passion is to work for the less privileged members of society and to give something back to society. She heads the NGOs which works in the areas of education, employment, health, and environment. She also encourages her many students  to get involved with the Foundation with a vision to sensitize them towards the needs of society.

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From The Blog

TELL ME WHY? T.AG. your way to success

October 20, 2019

“Success is a catalyst for failure” says Greg McKeown the author of the book ‘Essentialism’

July 25, 2019

Recent Posts

  • TELL ME WHY? T.AG. your way to success
  • “Success is a catalyst for failure” says Greg McKeown the author of the book ‘Essentialism’
  • BRANDS AND BOLLYWOOD
  • Awarding Excellence
  • The War is On : Amazon vs Walmart

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