Authenticity is the standout consumer value in 2017. What does 2017 have in store for us as marketers? According to the research reports released by Euromonitor International the one factor that is going to create the maximum impact is ‘authenticity’.…
The new world moves from the ‘Information Age’ to the ‘Imagination Age’ and individuals and organizations that are creative, nimble and quick to adapt, courageous, and forgiving, ready to move fast are the ones who will be the new icons.…
Narendra Modi is the new star of the political world, whose charisma refuses to fade. He has given hope to not just his nation but the world too. His success run just doesn’t seem to end. However, if you look…
More than forty years ago, Peter Drucker had said, “The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself.” The key words here are ‘know…
In June 2014, Google launched a new version of Android named Android One that would help smartphone makers to make very cheap smartphones. This latest software platform will be launched in India first in collaboration with three smartphone manufacturers: Micromax,…
Michael Jackson returned to the stage last month in May to dance to the beats of the song “Slave to the rhythm” from the recently released ‘XSCAPE’ album. A ‘virtual’ Michael Jackson took on the stage and set it on…
Jeff Bezos has done it. Zappos has been doing it for a long time now, and soon, many more companies would follow suit. The new trend catching up is of companies paying their employees to quit! Yes, it’s no more…
Amazon is today the one of the largest retailers of the world. Most of us have bought or at least browsed through the zillion things the site sells. Most of us have also patiently read the numerous customer reviews before…
It’s the month of love! Couples all over the world are celebrating Valentine’s Day and professing their undying love for each other. However, only a few relationships can stand the test of time. A close look reveals that only those…
As the new year begins, let’s resolve to truly create happiness even when none exists. Meditate upon what actually makes us happy. Surprisingly, these very factors [of joy] that we discover are closely connected to our businesses too. These are…