Narendra Modi is the new star of the political world, whose charisma refuses to fade. He has given hope to not just his nation but the world too. His success run just doesn’t seem to end. However, if you look…
LET’S GET PERSONAL
More than forty years ago, Peter Drucker had said, “The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself.” The key words here are ‘know…
BUSINESS IS ALL ABOUT SHARING
In June 2014, Google launched a new version of Android named Android One that would help smartphone makers to make very cheap smartphones. This latest software platform will be launched in India first in collaboration with three smartphone manufacturers: Micromax,…
TALK VISUAL
Michael Jackson returned to the stage last month in May to dance to the beats of the song “Slave to the rhythm” from the recently released ‘XSCAPE’ album. A ‘virtual’ Michael Jackson took on the stage and set it on…
A BRANDING LESSON FROM MAHABHARATA
The world is moving at a very fast pace and everybody is working hard to get ahead in as short a time as possible. As a result, people are cramming up their calendars with more and more. Their ‘to-do’ list…
PAID TO QUIT : THE NEW TREND
Jeff Bezos has done it. Zappos has been doing it for a long time now, and soon, many more companies would follow suit. The new trend catching up is of companies paying their employees to quit! Yes, it’s no more…
SIMPLE SECRET TO SUCCESS
Amazon is today the one of the largest retailers of the world. Most of us have bought or at least browsed through the zillion things the site sells. Most of us have also patiently read the numerous customer reviews before…
LOVE AFFAIRS
It’s the month of love! Couples all over the world are celebrating Valentine’s Day and professing their undying love for each other. However, only a few relationships can stand the test of time. A close look reveals that only those…
BEST THINGS IN LIFE ARE FREE!
As the new year begins, let’s resolve to truly create happiness even when none exists. Meditate upon what actually makes us happy. Surprisingly, these very factors [of joy] that we discover are closely connected to our businesses too. These are…
CREATIVE COPYCATS
AAP – Aam Aadmi Party, the one name that is on everybody’s mind, has done things no one could have dreamed was possible. A spanking new party and it has already shaken up the whole political system and all the…